Lily Allen "The Fear." mk II from phil tidy on Vimeo.
The new version of Lily Allen's 'The Fear' reminded me of Ross Phillips' Videogrid from a few posts back. The video, which relied on interactive consumer-generated content, features 2000 people from around the UK singing along to the track for a new promo (shot by Director Caswell Coggins) which forms part of an Xbox 'Sing it with Lips' kareoke game campaign. The performances are all incorporated into a mosaic moving image. Clever ay?
Coggins has some wise words to say about the work, which relate to our project at hand:
"Its very exciting to create something that manages to retain such a genuine and uncontrived feel about it. The ability to unify so many fantastic contributions from so many different and varied individuals in such a short space of time, all under one central idea and fulfilling the brief is great."
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