MOVING MOSAIC:

Lily Allen "The Fear." mk II from phil tidy on Vimeo.

The new version of Lily Allen's 'The Fear' reminded me of Ross Phillips' Videogrid from a few posts back. The video, which relied on interactive consumer-generated content, features 2000 people from around the UK singing along to the track for a new promo (shot by Director Caswell Coggins) which forms part of an Xbox 'Sing it with Lips' kareoke game campaign. The performances are all incorporated into a mosaic moving image. Clever ay?

Coggins has some wise words to say about the work, which relate to our project at hand:

"Its very exciting to create something that manages to retain such a genuine and uncontrived feel about it. The ability to unify so many fantastic contributions from so many different and varied individuals in such a short space of time, all under one central idea and fulfilling the brief is great."

BALLOONVERTISING:

Clearly a popular theme in television and print advertising recently.

BALLOONOVATIONS:

Trendhunter have compiled an interesting collection of 36 'Balloonovations', of which this tank sculpture caught my eye. It makes you realise the possibilities that can be achieved with a simple balloon. The trend blurb is a fitting explanation:

"The humble balloon has been a source of inspiration for people of all ages. As tots, we quickly learn that a balloon is a reward, a special and delicate toy that defies gravity and must be safeguarded closely. We grow a bit older, and a balloon is an opportunity for fun static electricity experiments on friends and an easy way to make your voice sound funny.

It's in adulthood, however, that the balloon is elevated to its most elegant levels. Now this familiar childhood toy is used for grandiose sculptures, bizarre inflatable couture and scientific innovation."

Have a look at: www.trendhunter.com/slideshow/balloon

UP, UP AND AWAY...

Love the simplicity of the hot air balloons in this window display for Tezenis, the underwear store on the corner of Oxford Circus. This is an interesting way of alluding to balloons without actually using the real deal.

(photographs taken 19th Feb 2010)