
This premise of this concept looks at us, the new generation of FMC students, as the future of marketing. This doesn't necessarily mean having a futuristic aesthetic, but more tackling future issues within marketing and the fashion industry in general, such as technology advances and ethical practises. The logo we have designed remains simple, clean cut and sophisticated.

Digital interaction is a strong developing trend within exhibition design that we would love to include. This image shows Footfalls exhibiton in Tokyo whereby visitors interact with falling virtual balls. Showstudio is another example of an inspiring interactive exhibition.

Another way we could introduce interaction into our exhibiton is through something like this 'Pixel It' poster. Vistors can open or shut the small windows to change the appearance of the poster; this could be an interesting way to display the students' business cards behind each flap. The pixel theme works well with the focus on technology.

Graphs have been an apparent trend throughout our visual research. A large scale line graph could be used in this way to display the favourite brands that everyone shares using quotes to demonstrate our knowledge about successful branding.