Concept 2: FMC Ideas

FMC Ideas looks at Fashion Marketing and Communication as a course where ideas come to life. It celebrates the thought processes and ideas behind both the individuals work and the group work produced on the course. The logo is personal, playful almost representing a thought bubble.

This image above is of an installation designed by Sarah Billinberger. It utilises objects to represent the woman’s thoughts and interests.

Taking inspiration from this image the concept of creating a giant three dimensional mind map will be utilised to represent each member of the course individually and how they connect to each other through interests, work, aspirations etc.


Below is an example of such an installation.

Members of the course will be photographed with an object in front of their face, possibly with a quote on, representing a thought bubble. These images will be used for profiles and placed around the exhibition.

Balloons are a key element to this concept. They will be used as a representation of each individuals thoughts. Some ideas for this are the possibility of filling a room with balloons above head height and on the end of each balloon is a business card. Balloons are something that we definitely want to utilise as this will be not only the last ever Fashion Marketing and Communication degree show but also a celebration of 10 years since the course was founded.

These business cards were found at the D&AD. The idea would be to create an over all coherent image that can be used by each course member but that allows them to put there own stamp as well. Again showing the individual and the group work that happens on FMC.

A promotional tool that will be used are thought bubble whiteboards. These would be placed around uni with a pen allowing people to leave comments and doodle and thoughts they are having at the time.

To summarise FMC Ideas will be looking at FMC as an ideas generator. By using mind maps, balloons, and other visual methods we hope to strongly represent each member of the course and their ideas.