This premise of this concept looks at us, the new generation of FMC students, as the future of marketing. This doesn't necessarily mean having a futuristic aesthetic, but more tackling future issues within marketing and the fashion industry in general, such as technology advances and ethical practises. The logo we have designed remains simple, clean cut and sophisticated.
Digital interaction is a strong developing trend within exhibition design that we would love to include. This image shows Footfalls exhibiton in Tokyo whereby visitors interact with falling virtual balls. Showstudio is another example of an inspiring interactive exhibition.
Another way we could introduce interaction into our exhibiton is through something like this 'Pixel It' poster. Vistors can open or shut the small windows to change the appearance of the poster; this could be an interesting way to display the students' business cards behind each flap. The pixel theme works well with the focus on technology.
Graphs have been an apparent trend throughout our visual research. A large scale line graph could be used in this way to display the favourite brands that everyone shares using quotes to demonstrate our knowledge about successful branding.
Pie charts could also be used really effectively to depict all the students key skills and attributes, displaying the chart over each person's face.
An appropriate way of displaying everybody's work could be through large-scale projection on to walls. These projections could include blown-up pages of reports, photographs and graphic work. We really liked this image of somebody standing in front of a projection. This could be an interesting way to photograph each student in front of an example of their work.
We are really keen to use lots of multi-media, video and projection. Some ideas for videos include getting students to hold up boards with quotes about themselves and their aspirations. We are also really keen to re-create a video like 'Fifty People, One Question' and ask all FMC students their opinions on future issues and trends in marketing.
An example of how we could promote the exhibition would be inspired by the Salvation Army's 'This Ad Costs Nothing' campaign. This could be really effective around uni, and perhaps using the paper bags in Bonington Cafe. This cost and material free method relates to the future issue of ethical marketing.
In summary, this concept focuses on the future of marketing; using interactive multi-media, projections and visual themes such as graphs and pixels.
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